Why Founders Need Advisors Who’ve Lived the Chaos
- Jennifer Katrulya
- 19 hours ago
- 1 min read

Advising founders isn’t just about frameworks and pitch decks. It’s about understanding the weight of decision-making in real time — when capital is tight, timelines are slipping, and the entire vision feels like it’s on the line.
Startups are chaotic by nature. The stakes are high. The pressure is constant. And while there’s no shortage of consultants, what most founders need is someone who’s been in the trenches — someone who knows what it’s like to carry the pressure of a company, team, investors, and vision all at once.
That’s the difference between an advisor and a partner.
Over the years, I’ve worked with founders through seed stage chaos, scaling dilemmas, and moments where everything needed to be rebuilt from the inside out. I don’t offer sanitized advice from a distance. I help cut through noise, build momentum, and make clear, informed decisions — with the founder, not just for them.
If you’re building something meaningful, you deserve guidance that meets the moment. And that starts with someone who’s lived it.
If you're navigating the complexity of growth, capital, or leadership and want to explore what strategic advisory support could look like: Schedule a 1:1 call with me
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